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Email Effect
Usage: |
The report analyzes the traffic statistics of visitors referred from your e-mail marketing campaigns.
*he function only supports Professional Service and Enterprise Service. |
Application: |
You can observe the traffic of visitors, visits and pageviews from comparisons of individual e-mail. A growing number of visitors, visits and pageviews is symbolic of profits gained in the initial phase. On the contrary, you can observe flaws of your page design while the reach rate is low. With the analysis on different visitor types, you can draw an in-depth distinction amongst all. |
Extended Effect
Usage: |
It is a statistic analysis on the integration of e-mail and specified navigation process.
The report helps you observe how referred visitors get to your site(s) by e-mail.
The criterion in this report is visits. It accurately analyzes the visitor ratio in certain specified navigation processes by e-mail.
*The function only supports Professional Service and Enterprise Service. |
Application: |
Besides the analysis of profits generated from individual e-mail, you can also survey your process by calculating the reach rate referred from e-mail. Reach rate = number of completed processes / visits or visitors.
For example, you have ten E-DM products in promotion and you can compare reach rates of each with the analytics report. |
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