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Keyword
Search Engines



Usage:
The analytics report shows you referred visitors and a ranking of search keywords entered on your external sites. By observing frequent keywords entered in search engines by referred visitors can you analyze the sum of traffic volume.
*The function only supports Professional Service and Enterprise Service.
Application:

By examining the performance of search keywords and observing search engines can you modify your marketing strategy and further maximize profit margin.
You can promptly realize the following with the search word ranking,
1. Which search engine is more valuable to you,                           
2. Which search keyword is the most valuable to you, and
3. Which search keyword you shall purchase from external sites.




External Search Keyword



Usage:

The report shows you the ranking of keywords entered by referred visitors from referrals. The statistics contains visitors, visits and pageviews. While clicking on a keyword, the report shows you the detailed data of it from every search engine. Therefore, users are able to observe the traffic bought in by individual keyword it from every search engine.
*The function only supports Professional Service and Enterprise Service.

Application:

The analytics report helps you realize the performance of each keyword. According to the analysis, you can come up with better advertising marketing strategy by keywords.
The report helps you find keywords that are used most frequently by visitors to reach your site. In this case, you can understand the orientation of keywords to customers. You can differentiate the marketing performance by knowing visitors’ keyword preference. It helps you examine if the site orientation to visitors conforms to that of yours.




Internal Search Keyword



Usage:
The analytics shows you a ranking of frequent keywords entered by visitors on your site and further helps you realize the most valuable Web content. Note that your internal search system is prerequisite to this function.
*The function only supports Professional Service and Enterprise Service.
Application:

You can realize the frequently entered keywords by your visitors on your site. In this case, you can understand the orientation of keywords to consumers. You can differentiate the marketing performance by realizing visitors’ keyword preference. The report helps you examine if the site orientation to visitors is in accordance with that of yours. Therefore, you can enhance your website value by adding more product information and campaign links to the page.



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