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 Introduction of WebNibbler |
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Web Analytics in an Easy and Effective Way
WebNibbler helps you：
1. approach visitor behavior and needs; provide premium services
2. improve Web design and boost its efficiency
3. analyze ad campaign performance; maximize the utilization of services |
The World’s Leading Web Analytics Provider
1.CCMedia is awarded the NET (New Excellent Technology) Mark by the Korean Industrial Technology Association (KOITA).
2.WebNibbler receives Korea’s GS Certification.
3.Key parts of the CCMedia portfolio for the world’s leading enterprises include Samsung, LG, and eBay.
4.The market leader in tech-savvy Taiwan and Korea.
5.Significant organizations in Taiwan include the MOEA (Ministry of Economic Affairs), Government Information Office, Taipei City Government, Taipei County Government.
6.New clients include 7-11, Cathay Life Insurance, China Trust House, ezfly.com. Holding Corp and Hitoradio.
7.Brand name Web analytics provider.
8.CCMedia has global presence to support organizations in Korea, Taiwan, China, Indonesia, etc. |
Who Visit Websites?
What is your target group?
How about the reach rate of your sites?
Regardless of visitors or authenticated members, Web analytics helps you better understand their preferences and IPs through traffic, visitor behavior, and personal information. It further tracks the conversion rate from visitors to members and estimates their duration per visit from visitor formation and preferences.
What Are Visitors’ Favorite Content?
The Most Appealing Content Framework
To reinforce the relationship between visitors and websites, reach rate and clickthroughs are analyzed to help you figure what your appealing web contents are and realize if the web content is in proper use.
Where Are Visitors Heading?
Figure the accessible browsing patterns
Realize conversion rates in each process
WebNibbler helps observe clickthroughs and reach rates by website structure, traffic pattern planning and so on. It helps you better understand visitors’ comprehension and acceptance to your websites; meanwhile, you can also check your on-line service is effective.
How to Create Traffic?
Figure the most effective way to ad campaigns
Make the best budget allotment
WebNibbler helps you realize the most lucrative marketing patterns by newsletter, banner ad, key word search or cooperation with other websites. WebNibbler assists you in finding the most adequate marketing channels so as to achieving the best budget allotment and cutting down on unnecessary expenditure. |
Discover Unlimited Opportunities and Potential
A simple web counter can tell you how many people have visited a website today. But are these visitors your target customers? How do you turn them into members more efficiently? How do you increase their loyalty to the website? WebNibbler can help ]][][you discover the unlimited opportunities and potential inherent in your website.
Correct website focus
Many companies use the STP activities in their decision-making process: Segmentation, Targeting, and Positioning.
Marketing Segmentation:Do you know how your visitors use your website? Can you find common traits between them and identify them as different segments?
Marketing Targeting:Who are your target customers? What do they really need?
Marketing Positioning:Does your website satisfy your target customers? Is your business goal achieved? How do you improve?
Customer behavior analysis
Complete data collection for website activities
Analysis reports show a great deal of important information such as website statistics, most popular pages, most popular entrance pages/exit pages, content group preference, and much more. Webmasters and marketers require these valuable data to obtain an overall understanding of website usage. They also use this information to reallocate resources for site development and adjust their marketing strategies. The ultimate goal is to maximize the Return On Investment (ROI).
Web optimization for different customer groups to increase their contribution
WebNibbler can analyze the behavior and contribution of different customer groups including anonymous visitors, returning anonymous visitors, first-time members, and returning members. Business needs to first understand the needs of different customer groups and then satisfy them to increase their contribution to the business.
Comparison between different websites in the enterprise
WebNibbler allows you to compare the performance of different websites in the enterprise. This is usually not possible for most other web analytics solutions in the market. For an enterprise with several individual websites, WebNibbler's comparison analysis lets you have a clear understanding of each website's performance. This is especially valuable for large enterprises with multiple websites.
Better segmentation analysis for better marketing strategies
WebNibbler allows users to create user-defined visitor type for different customer segmentation. For example, you can make a customer segment based on members' prior purchase orders. This powerful and flexible feature allows businesses to carry out web analysis that is meaningful and effective in implementing marketing strategies.
Content group analysis beyond your current website structure
WebNibbler provides detailed content preference analysis. You can even define content groups that are different from the actual website structure and hierarchy. The newly defined content groups can be based on business requirements, product types, or other categories. These content groups can also be arranged into different levels. WebNibbler gives you the flexibility to do analysis report that is meaningful to your business.
Analysis of marketing activities
Improved customer experiences
Process Analysis shows you the conversion rates of important predefined process flows such as shopping cart, member log-on, marketing campaign, or event registration. You can better understand the performance of a specific process funnel and determine the website content and process design that require improvement.
Banner ad analysis
Banner Ad Response Analysis tracks the click-through rates of different banner campaigns. This allows you to monitor the performance of each banner ad and helps you reallocate your advertisement budgets.。
Effective e-mail marketing
E-mail Response Analysis examines important metrics of your e-mail marketing activities. You can compare your mailing list with the analysis data to find out the ideal customer targeting for your e-mail campaigns.
ROI analysis for marketing activities
Using the combined Banner Process Analysis and E-mail Process Analysis, marketers gain insights into the end-to-end processes of their marketing activities and track the actual conversion rate.
Hidden customer behaviors
Rating of Top Paths displays the popular visiting paths on your websites, indicating the customers' hidden behaviors. This valuable click-stream information helps you understand what people are thinking when they view your web pages. It also assists in identifying different user segments for better customer targeting.
Adjustable Customer Management and Analysis on Grouped Webpage
Customer Segmentation Management
WebNibbler allows users to set up different customized segmentation such as age, gender, annual income, registered members, and paid members. While these segmentations are integrated into different functions in analysis reports, you will have surprisingly in-depth comprehension of your visitors.
Page Grouping by User Setting
WebNibbler frees users from the constraint of the real structure. Users can label their own favorable names to different grouping from the Web content and further analyze all kinds of conditions. WebNibbler helps you obtain the real valuable marketing information from the commercial perspective in terms of analyses on categorization or programmed marketing logic.
Powerful Database Platform
WebNibbler features its “special design log”. It only collects useful information and store it in your database. It is also widely used to support database such as Microsoft SQL Server, and Oracle. Certain advantages shall be derived from it.
Special Design Log
The utilization of “special design log” saves up your time and storage space while processes the data for you. It can also verify every anonymous visitor. Therefore, users are able overview complete browsing behavior from anonymous to authenticated users.
Open Database Connectivity
The feature enables users to connect their present member database to WebNibbler for the purpose of one-on-one marketing. It can also be incorporated into some other commercial database such as BI, CRM, and SFA.
Efficient Report Production
Once the data sources are processed and stored in the database, users are able to obtain the real-time analysis reports from different perspective.
The system structure supports all kinds of Web environment and application platform
WebNibbler supports data collection and analysis under multi-Web structure
WebNibbler provides corporate clients possessing several sites with the most comprehensive supports. It allows users to collect data from several sites simultaneously so as to analyze and compare a single or multiple sites.
WB supports all kinds of Web environment
WebNibbler supports almost possible corporate Web environment. Our research team will conduct detailed test to free you from problem arising from compatibility.
WebNibbler supports different application systems and extends its platform to an ultimate extent
In the face of intricate business environment, one needs to give heed to the importance of system integration and expansion. WebNibbler is not only applied in general commercial Web environment but also in online securities transaction system, digital TV, PDA and cell phone. It gives you the most comprehensive ability of expansion and enables you to always be at the top of the trend.
WB features its fast implementation and easy maintenance. It is the intellectual business software designed for corporate Web environment.
Easy installation, maintenance and management
WebNibbler is based on Client-Server structure. Once the installation is complete, it could function automatically. Users can schedule different information analysis during the night. Once every calculation is processed, users are able to obtain any analysis report at their disposal. The function saves a lot of your valuable time.
The interface of WebNibbler is compatible to many browsers. It is easy to operate. On top of that, there is no limitation on the number of total users (who log in with account name and password) compared with other analytics software.
The SLIM technique of WebNibbler helps users collect the information on click paths of every page. WebNibbler can detect any adjustment of modification of the page; this saves setting-up time and manpower. The open database connectivity of WebNibbler also assists users in integrating and enriching their database content with ease.
CCMedia provides our clients with genuine and professional technical consultation. Whenever you need us, please feel free to contact us. Our technical team will serve you in a timely, comprehensive and friendly manner.
Customized Analysis Reports
The unique interface and function of WebNibbler enables users to compare and analyze categorized pages according to different websites, time frames, and visitor types in a single report. This meets users’ demands on all kinds of marketing analysis.
Intuitive Interface
The intuitive interface of WebNibbler enables users to master all the functions in the analysis report. By using every illustrated tag can users directly use the report presented in your browser. Users are able to conduct function inquiries, graph conversions, print, back up, transformed Excel format and the like on its interface. |
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