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 Who needs Web Analytics? |
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Web Operators / Web Marketers
Basically, the actual web operation and maintenance is the prerequisite to using Web analytics. You need its assistance to your website particularly when your site symbolizes your corporate/ brand image, or it is simply the revenue source. In general, web administrators are in charge of web maintenance while those who actually implement marketing strategies and evaluate performance are the E-marketing staff. To put it simply, programming language is complex to marketing people while making shrewd marketing strategy is no easy task to web administrators as well. However, Web analytics converges these two functions; it not only saves time and manpower but also assists marketing staff with ease in collecting comprehensive web information, analyzing the SWOT of your site and therefore enhances the efficiency of your web management.
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