Interview

We could make the best childcare portal through the stable and flexible solution

-Kim Yong-Ju, the head of Marketing for NAMYANG DAIRY PRODUCTS Co., Ltd.-

Which did you focus on when you constructed the system?

At first, we thought it was difficult to implement eCRM when we were making a portal for maternity and childcare issues. However, once we have implemented WebNibbler because no service can be planned without exact analysis. We can check the response of various promotions and events performed by our marketing department the following day. This is a key point for marketing. We were able to advertise efficiently due to the online ad effect analysis (banner ad response) of WebNibbler.

Is there any change after WebNibbler has been introduced?

Since using the web log analytics system WebNibbler, our company has been recognized as the best online service company rather than just a typical manufacturing company. Also, it is a critical chance for our employees to recognize the importance of web log analysis.

http://www.namyangi.com