Grasp the Status of Global Markets with WebNibbler

An enterprise leader in global IC design and personal computer platform solution, VIA Technologies believes the website is an indispensable tool for communication between each regional electronics market. With its own brand on the international market, VIA Technologies relies heavily on the power of the website to expand its global business. Thus, company websites design regional features and support multiple languages such as English, German, Spanish, Chinese, Japanese, and Russian. WebNibbler’s multi-site administration function fulfills VIA Technologies’ need of performing international market analysis, a key reason for its implementation.

Facing the Challenge of a Multi-language Framework

VIA Technologies was established in September of 1992, boasting customers such as major OEM enterprises, manufacturers, and system integration companies worldwide. It values a deep understanding of different markets. Thus, not only are branch offices established in various countries throughout the world, but the company website also offers multiple languages in communicating with customers.

VIA Technologies must service customers from various regions with different cultures, social conduct, and industry characteristics. Thus, customer analysis on visitors from various regions or those referred by other websites worldwide holds extreme value for VIA Technologies. In the past, it used an American product for website analysis, but the product’s complex settings, time-consuming computation, and inability to supply regional analysis impeded VIA Technologies from devising localized e-marketing strategies.

WebNibbler Implementation

After discovering WebNibbler, VIA Technologies began testing the product and came away fully satisfied. WebNibbler’s unique auto click-stream collection technology not only automatically updates settings according to the website for convenient system maintenance, but also provides faster and easier access to analysis reports. Multi-site analysis can be executed effortlessly with WebNibbler, enabling VIA Technologies to quickly and accurately grasp the status of websites and markets worldwide. In addition, VIA Technologies was pleasantly surprised by WebNibbler’s external keyword search analysis, which allows for clearer understanding of customers from different areas and their desired products, news, or information. This will help VIA Technologies plant itself in product markets around the world and provide important reference for global e-marketing strategy.

WebNibbler Usage Status

Due to operation needs, branch offices have been established in the United States, Europe, and Japan. Its workforce extends to major cities around the world and totals about 2,000 employees. Therefore, a more convenient administration and communication platform is needed. VIA Technologies uses internal employee sites to carry out the “e” concept of enterprise operations, making internal management and connection an online process to overcome geographical distance. Implementing WebNibbler generates more data on how employees utilize the websites. Administrators are then able to further improve website functions and process flow. Simplifying employee usage also increases the enterprise’s competitiveness.

WebNibbler Results

After implementing CCMedia’s web analytics solution, WebNibbler, VIA Technologies has resolved the complex settings, insufficient functions, and slow data analysis of its past analytics software. At the same time, it has solidified its domestic and foreign e-marketing strategy and improved its internal website communication platform. This has helped VIA Technologies expand its international business and enhance internal administration.

http://www.via.com.tw/en/index.jsp