 Banner Ad |
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Banner Ad Effect
Usage： |
The report analyzes the traffic statistics of on-site banner ads posted on external sites such as portal and alliance sites.
＊The function only supports Professional Service and Enterprise Service. |
Application： |
The report helps you observe and analyze the profits generated from different banner ads. You can single out effective ads by individual processes in terms of visitors, visits and pageviews. Therefore, it is a useful reference to marketers in terms of cost-benefit analysis on banner ads. |
Conversion
Usage： |
It is a Web analytics on the integration of banner ad and specified navigation process.
The report helps you observe how referred visitors used specified navigation process to your site(s).
The criterion in this report is visits. It accurately analyzes the visitor ratio in certain specified navigation processes.
＊The function only supports Professional Service and Enterprise Service. |
Application： |
In addition to the analysis of profits generated from individual banner ads, you can survey your process by calculating the reach rate of the page. Reach rate = number of completed processes / visits or visitors.
For example, by converting the numbers of visitors to the applied banner ad, you can estimate the effectiveness of the ad in terms of generating login members from it. |
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