We suggest you use graphs to observe the volatility in a given period of time. In this way, you can easily tell if there are periods in visits and further probe into the phenomenon. Suppose there are lesser visits during weekends, it suggests your site is functional rather than an entertainment site for holiday makers.

The report shows you changes in numbers of initial visits as well as ratio comparisons. Initial Visits % = (number of initial visits / number of visits) × 100%

The ratio of Initial Visits refers to the one between initial visits and visits. Increase on initial visits is a valuable indicator showing if an initial visitor will be a potential client or member. It might also imply a mild increase in visitors from referrals. Similarly, it is conducive to the performance of referrals. If the ratio of initial visits is getting lower, it suggests visitors brought in to your site by referrals do not measure up to expectations.

The report shows you changes in numbers of returning visits and ratio comparisons. Returning Visits % = (number of returning visits / number of visits) × 100%

Generally, the increase in returning visits suggests your Web content and service can be well conveyed to the user ends and also entice users to come back to your site. On the contrary, if the ratio of returning visits is getting down. It means you might need to improve your content and service quality. However, the decrease of overall visits might also affect the ratio of returning visits.

The analytics shows you the changes of visitor duration in a given period of time.

An increase on average pageviews per visit or visit duration means the current operating strategy is quite viable in terms of appealing to visitors. Contrastively, you shall consider certain adjustment if there is a decrease on visit duration.

You can observe visits in the given period of time according to your specified site(s) and date(s).

We suggest you use graphs to observe the volatility in a given period of time. In this way, you can easily tell if there are periods in the given time and further probe into the phenomenon. Suppose there are lesser visits during weekends, it suggests your site is functional rather than an entertainment site for holiday makers.

You can observe the changes of new visitors and ratio comparisons in a given period of time.

You can analyze the problem of website management by the number and ratio of new visitors; therefore, you can devise a better strategy for long-term management.
Here is the situation --- You observe a four-day onsite campaign and you find the numbers of visits are getting less and less after the boom in the first two days. Based on the condition, you can review if the intensity of campaign theme is low or the target group is misestimated.

Referring to the change of returning visitors and its ratio in a given period of time. No matter how many times a returning visitor come back to the site, only one time counts for visits. You can analyze sessions on a daily, weekly and monthly basis at your disposal.

The report helps you figure if your Web content enticing enough to returning visitors. You can also observe if there is a drastic change of returning visitors in a given period of time and further probe into the possible cause.

The analytics shows you the changes of visitor duration; that is, their stickness to your site.

As far as a content-based site is concerned, visitor duration or stickness has a great impact on the management performance. Visitor duration and pageviews can be Referencess to your evaluation.