Web Analytics
Web analytics is the study of the behavior of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase.
The data collected mostly include web traffic reports. It may also include e-mail response rates, direct mail campaign data, sales information, and visitor behavior as needed. The analytics is typically used to improve website design or marketing campaign's audience response. Many different vendors provide web analytics software and services in the marketplace.
Web analytics technologies
There are two main technological approaches to collecting web analytics data. The first method, log file analysis, reads the log files in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser.
Log files analysis vs. page tagging
Both log file analysis programs and page tagging solutions are readily available to companies which wish to perform web analytics. In many cases, the same web analytics company will offer both approaches. The question then arises which method a company should choose. There are advantages and disadvantages to each approach.
SLIM technique
S: Smart
L: Log
I: Instant
M: Maker
Also known as “auto click stream collecting” technology, CCMedia adopts similar concept to tagging and invents the automatic systematic SLIM technique collecting and updating information at your disposal anytime. Users simply need to download or install certain software components without any application of tagging then the output of analytics can be processed immediately.
Duration
The duration of a website refer to the user’s level of loyalty and dependence on the website. It is sometimes called “stickness”. In the other words, it refers to a visitor’s repetitive usage of a certain website. The first indicator is the number of return visits to a certain website. The second indicator is the duration of each visit to a certain website. The third indicator is the number of pageviews by a visitor on a certain website.
Cookie
HTTP cookies, sometimes known as web cookies or just cookies, are parcels of text sent by a server to a web browser and then sent back unchanged by the browser each time it accesses that server. HTTP cookies are used for authenticating, tracking, and maintaining specific information about users, such as site preferences and the contents of their electronic shopping carts. The term "cookie" is derived from "magic cookie," a well-known concept in UNIX computing which inspired both the idea and the name of HTTP cookies.
Robot
It refers to a program that automatically surfs the Web. Search engines use robots to surf the Web and catalog different Web sites in their databases. This allows the Web pages to be found when someone performs a search. Robots are commonly referred to as robots and spiders. It could lead to net jam. WebNibbler’s innovative technology is able to help you sift it and therefore you can obtain the most accurate number.
Search Engine
It is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web, inside a corporate or proprietary network, or in a personal computer. The search engine allows one to ask for content meeting specific criteria (typically those containing a given word or phrase) and retrieves a list of items that match those criteria. This list is often sorted with respect to some measure of relevance of the results. Search engines use regularly updated indexes to operate quickly and efficiently.
Without further qualification, search engine usually refers to a Web search engine, which searches for information on the public Web. Other kinds of search engine are enterprise search engines, which search on intranets, personal search engines, and mobile search engines. Different selection and relevance criteria may apply in different environments, or for different uses.
Some search engines also mine data available in newsgroups, databases, or open directories. Unlike Web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. |
Web Analytics Keyword
