Unique Marketing Strategy through Customer Data

Hyundai Card's share in the credit card market has risen from 1.7% in 2002 to 10.1% in 2005, growing six-fold in three years. These numbers illustrate the results achieved by using valuable data from WebNibbler in creating unique marketing strategy.

Turning Risk to Opportunity

In 2003, credit card companies began witnessing the number of late payments and users with bad credit grow at an alarming rate. To avoid mounting losses, numerous credit card companies decided to downsize their operations and undergo reconstruction to lower their burden. Hyundai Card was no exception, but in comparison to its competitors, the company had fewer customers and sustained moderate losses. Therefore, Hyundai Card saw this situation not as a risk, but an opportunity.

To capture the attention of consumers, Hyundai Card has broken from tradition in deploying a unique marketing plan. It has also been in search of an effective IT infrastructure system.

Hyundai Card has utilized customer data as the foundation of its marketing plan, developing diverse credit card products according to the customers' needs. In addition, it has designed special management strategies focused on customers whose superb credit rating and contributions benefit the company.

WebNibbler Implementation

Under the strict control of the Korean government, adding new members swiftly and redistributing cards to expired members prove highly difficult. Therefore, the importance of the website is even greater.

Hyundai Card uses online business to create a multi-stage roadmap. To strengthen internal administration for customer service and guarantee safe online business, it hopes to gain a significant position in the world of credit card websites by implementing WebNibbler.

WebNibbler Usage Status

So far, website administrators, marketers, and e-mail administrators have experienced difficulty integrating and applying customer data administration and analysis.

WebNibbler provides administrators unfamiliar with data analysis a flexible and easy way to acquire reliable and multi-faceted analysis. Hyundai Card's e-business environment is fast becoming a high-performance data environment. In addition, Hyundai Card has long understood the importance of integrating online/offline customer data. Thus, the connection between customer data and DW has been initialized, offering the most rewarding and user-friendly system environment.

In utilizing WebNibbler to integrate customer data, Hyundai Card has developed new credit card products suited for customers, surprising competitors who believe the credit card market is on the verge of bursting.

WebNibbler Results

Statistics regarding Hyundai Card's impressive growth demonstrate its online customer management strategy and unique marketing approach in understanding customer needs.

The results derive from WebNibbler's customer segmentation analysis and diverse marketing strategies, also known as Hyundai Card's know-how.

WebNibbler provides accurate customer data to e-business departments and related administrators, reducing the workload without sacrificing high-performance results.

http://www.hyundaicard.com