Statistical system construction for customer behavior analysis

It is connected directly with a sale to grasp the propensity of customer activities via web log analysis (via WebNibbler).

To manage our website efficiently, we have increased the demand on web analysis. We considered employing report system to connect various resources and integrate web data in optimizing a membership administration plan.
V Ryu Gi-Nam, the head of Paran main service department in KTH-

KTH recognized the necessity regarding the integration of scattered customer information and articulately integrated analysis to each department by introducing WebNibbler, a web log analysis system of CCMedia.

Acquire customer behavior data for the whole company

We use click behavior analysis from a customer perspective to narrow the gap between analysis results by Paran main service department and the actual results. And we are seeking a more effective click-through path via clickstream and preference analysis. Furthermore, the statistical data is very helpful in improving our employees' performance.
V Ryu Gi-Nam, the head of Paran main service department in KTH-

http://www.paran.com