SLIM
Smart + Log + Instant + Maker = SLIM
Smart Log Instant Maker is the latest Web analytics technique. In comparison with traditional software based on Web Log or Data Tagging, SLIM collects data in a much exhaustive way. It collects all the data of click path in Web pages. In addition, it is able to detect any updates or adjustments in the Web content and therefore it can collect any updated information in a real-time manner.
First Party Cookie Solution
Data accuracy is the basis of any analysis. WebNibbler uses first-party cookie for visitor behavior tracking, performing seamless and accurate data collection in almost all scenarios. In contrast, other products using third-party cookie that is prone to being blocked by users or anti-spyware tools will easily lead to biased analysis results.
Session Key
WebNibbler uses a special session key (temporary cookie) to accurately record every individual's visiting history and behavior for each session. On the other hand, most web analytics solutions that claim they can identify and track every unique session (visit) use the visit duration to produce the number of sessions. Obviously, this approach can easily lead to inaccurate data in the final reports.
Log Analysis Designed for Marketing Needs
Most web analytics tools can begin batch processing data necessary for analysis reports only after storing web server-generated standard logs in the DB. However, since logs generated by common web servers are in a recording format unsuitable for analytics software and include information useless to marketing analysis, improving data accuracy proves costly and time-consuming.
With unique technology, WebNibbler processes log analysis in real-time. Thus, accurate data is obtained with minimal time and costs and converted to a marketing perspective DB format.
Comparison between WebNibbler-generated data and most log analytics tools yields the following results. As the bottom picture indicates, most log analytics tools use hits, which possess a massive amount of unorganized data and is incapable of high-level customer analysis. On the other hand, WebNibbler can extract important data more accurately, providing higher level customer analysis from a marketing perspective.
Log analytics tools in the past offer hit, pageview, and visit from a simple viewpoint, but advanced marketing perspective has shifted its focus to converting, maintaining, and reviving customer interests. Therefore, WebNibbler collects and produces data and reports from a customer-centric point of view, suitable for drafting and applying innovative marketing strategies as well as constructing the ideal one-to-one marketing platform.
UserMatcher Technology
The UserMatcher technology of WebNibbler brings tremendous convenience and ensures data accuracy for marketing professionals managing anonymous visitors. UserMatcher is able to assign a virtual marker to anonymous customers that have never logged in, tracking their browsing behavior. After they have logged in, the code will be linked to the correct ID, allowing the behavior of anonymous visitors to be recorded and transmitted to the appropriate log field. UserMatcher technology can acquire member history accumulated as anonymous customer, an advantage for various marketing analysis applications. This technology was patented in Korea in June of 2001.
Customer-centric Administration
The greatest feature of WebNibbler is its customer-centric administration of anonymous customers, which accounts for 80-90% of total visitors.
According to the bottom picture (1), if all customers log in before browsing website contents, then most analytics tools would generate correct reports. However, as shown in the bottom picture (2), visitor browsing behavior on many websites include anonymously browsing website contents until member login is required to place products in the shopping cart or partake in certain activities. Moreover, as shown in the bottom picture (3), most visitors browse anonymously until exiting the website. Test data indicates that when web analytics systems fail to identify or administer each anonymous visitor, about 80% of visitor behavior data will be ineffective.
WebNibbler uses unique visitor administration technology to examine and analyze the habits and preferences of anonymous customers, helping increase the conversion rate and ROI of every marketing campaign.
|
